It is sought that the graduate be a professional capable of analyzing marketing problems and providing innovative solutions, An observer of market trends capable of analyzing and proposing competitive advantages of a sustainable nature for companies.

Solid knowledge of Marketing.

Theoretical and practical knowledge of market research methodology.

Market analysis.

Financial mathematics, statistics, finance and economy.

Knowledge of consumer models, consumption behaviors.

Comprehensive communication.

Qualitative and quantitative research knowledge.

Digital marketing.

Ability to observe and analysis of the commercial and economic reality of the environment and business realities.

Capacity for reflection and rigorous analysis of the causal processes of the consumption realities of a social group.

Ability to listen and negotiate in different situations.

Willingness for multidisciplinary and interdisciplinary intellectual work to build and reconstruct the object of study.

Willingness for intellectual work and scientific research as a vehicle for knowledge of the economic and consumption reality of the social group for decision making.

Social responsibility provision.

Willingness to encourage the formation of groups interested in the development and dissemination of activities belonging to the commercial area.

Teamwork spirit.

Commit socially and ethically to guide their decisions for the benefit of society.