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Master in Innovation and Social Responsibility

TAE inspires each Student to achieve
your full potential.

Postgraduate that seeks to contribute to the professionalization of people in the area of ​​innovation and social responsibility, train people capable of proposing alternative solutions in different measures and organizational contexts, attending to the diverse needs of social actors, natural resources, economic and labor-related factors through conscious and responsible management of the environment in which they are immersed.

The aim is to train specialists in innovation and social responsibility capable of projecting and evaluating from a humanistic and environmentally responsible perspective., investment and development proposals that respond to the requirements of each sector.

Duration

2 years
(4 Semesters)

Official validity

RVOE 2012P04146

Enrollment in professions

Earring

Titration options

  • Thesis and defense of it

Admission requirements

Email

Copy of Professional Certificate

Original Birth Certificate

Copy of the Bachelor's Degree

Copy of the Bachelor's Certificate on both sides

Unique population registry key copy (CURP)

Original of the total Certificate of Bachelor's studies

6 child-size photographs, white background matte paper, with a clear forehead and a light blouse or shirt. Recent of no more than three months. No snapshots.

The graduate of the Master's Degree in Innovation and Social Responsibility, will be able to manage, project and evaluate from a humanistic and responsible perspective of the environment, investment and development proposals that respond to the requirements of each sector.

Solid knowledge of Marketing.

Theoretical and practical knowledge of market research methodology.

Market analysis.

Financial mathematics, statistics, finance and economy.

Knowledge of consumer models, consumption behaviors.

Comprehensive communication.

Qualitative and quantitative research knowledge.

Digital marketing.

Willingness for multidisciplinary and interdisciplinary intellectual work to build and reconstruct the object of study.

Willingness for intellectual work and scientific research as a vehicle for knowledge of reality as support for decision making.

Willingness to systematically study and analyze the development needs of companies and organizations in relation to their host communities and the environment.

Willingness to encourage the formation of groups interested in the development and dissemination of social responsibility among organizations.

Teamwork spirit.

Commit socially and ethically to guide their decisions for the benefit of society.

Adaptation to change to generate innovative projects so that organizations and companies grow while developing benefits for the environment.

Sensitivity to situations that affect communities and the environment.

Willingness for multidisciplinary and interdisciplinary intellectual work to build and reconstruct the object of study.

Willingness for intellectual work and scientific research as a vehicle for knowledge of the economic and consumption reality of the social group for decision making.

Social responsibility provision.

Willingness to encourage the formation of groups interested in the development and dissemination of activities belonging to the commercial area.

Teamwork spirit.

Commit socially and ethically to guide their decisions for the benefit of society.

Curricular map

First Semester

  • Methodology and scientific communication
  • Techniques and interpretation for obtaining information
  • Innovation and Social Responsibility
  • Regulations in Social Responsibility
  • Quality in Innovation

Second half
  • Change management and human capital
  • Social marketing
  • Socially responsible business planning and strategies
  • Design and management of social responsibility projects
  • Quality of life in organizations


Third Semester

  • Entrepreneurial leadership
  • Marketing products and services
  • Evaluation of social responsibility projects
  • Strategic marketing
  • Thesis Seminar I


Fourth semester
  • Social Responsibility Audit
  • Design of organizations in innovation and social responsibility
  • Development of self-sustainable projects
  • business ethics
  • Thesis Seminar II


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